Pearl Lemon

Pearl Lemon - SEO Agency London

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SEO Consultant Services


Search Engine Optimization(SEO) consultancy has become very popular lately, and for good reasons.

With the rapid growth of the internet, increasing organic traffic to your website with an SEO consultancy and strategy has become inevitable. 

A good SEO strategy would help you understand your competitors and show which keywords to target to succeed.

As a business owner, you might be asking yourself questions like:

  • What is SEO consultancy?
  • What does an SEO consultant do?
  • Do I need to hire an SEO expert for my website?

All those questions are valid, and we’re going to look at them in this article, but first, if you need an SEO Consultant, then Pearl Lemon can help you out.

What is SEO?

SEO is the short form of “search engine optimization.” It is the process of improving a website’s visibility in the search results. 

The more visibility your pages have in the search results, the more likely you will attract the attention of prospective and existing customers to your business.

SEO is different from paid search campaigns, where a marketer pays for placements in search results.

Strategic SEO consulting services give your site a competitive advantage in search results. 

They look at aspects like on-page optimization, link-building strategy, and your competitors to create customized SEO packages that will effectively work for your site and revolve around your needs and budget.

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What does an SEO consultant do?

Just like you would hire professional help for another need in life, an SEO consultant is responsible for planning, implementing, and managing a client’s overall SEO strategy.

They cover a wide range of web marketing, analysis, content planning, keyword strategy, etc. Our SEO consultants are trained and have worked across multiple sites, including our own for Pearl Lemon!

What an SEO consultant does for your business is solely customized according to your company’s needs. That’s why it is crucial to write down precise and clear needs you want your consultant experts to tackle.

A professional SEO consultant or firm should be experienced in the field, including everything else you do on your site.

SEO isn’t only an off-site strategy, as many people think. There are alot of other things that have to be done on your site before any other tactics are applied.

Your website needs to be “search engine friendly” to rank well, and your SEO consultant should be able to advise you accordingly. Let us look more deeply into that:


On-page SEO

On-page SEO involves everything you do on your site. Aside from concentrating on link building and social signals, you have to make sure that your website is search engine friendly.

Your consult should be able to assist you with:

  • Getting the right title, description, and meta tags and make sure they are fully optimized.
  • Help you with creating quality content for search engines.
  • Keyword strategy.
  • LSI(Latent Semantic Indexing).
  • Site structuring.
  • Monitoring site speed.
  • Making sure your site is mobile-friendly.
  • Structured data/ schema markup e.t.c.

TIP: The professionals you hire must be good at optimizing your website and as well teach you how to do it yourself. Be sure to work with experts before you invest in anything. 

Off-site SEO

This is a quick summary of what your consultant should give you a direction of what your consultant should help you do:

Going into details of what a consultant or agency you hire isn’t feasible, there are just so many things that need to be dissected, and any expert you hire should guide your efforts most appropriately.

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Benefits of Hiring an SEO consultant.

If you want to reach top-notch in your online content game, then hiring an SEO consultant is the answer to your question. Attaining the real benefits from your content will only be possible when you have the right advisor.

SEO experts highlight the most vital aspects of site growth that you might be ignoring. Let us look at some of the benefits of hiring an SEO consultant.


1. It's time-saving.

In business, money and time are valuable assets. You can learn the SEO methods yourself, but that will be time-consuming compared to hiring an expert to do the work for you.

An SEO consultant will handle the tasks professionally and will deliver excellent results while saving time.

2. Save money and resources.

Tools are great resources for online site owners; however, you cannot get the desired results without operating them well.

These tools are great, though they only perform half the tasks. The other critical issues will need an SEO professional to execute. 

Investing in a consultant will give way to using the right strategies to enhance the performance of your website.


3. Better results.

With the years of experience an SEO consultant can have, you are assured of excellent results. An SEO expert can undertake any tasks swiftly as they possess much information regarding SEO practices.

Along with so many benefits, hiring an SEO consultant is educated in the process of link building. The more high-quality backlinks, the better your site ranks.

4. Helps in relationship building.

Working with an SEO consultant is beneficial in many ways. By doing this, you are developing a powerful team, which helps you discover many other factors about your business that you didn’t know before.

In addition, generating ideas and working on them builds a sense of unity and team effort and helps you solve problems effectively while increasing communication within your business’s daily work.


5. Work with advanced SEO techniques.

Things are swiftly changing in the SEO world, and with the increasing competition, you have to stay at the top of your game if you want to be relevant.

Hiring an SEO professional will help you make sure that you employ the latest SEO techniques in line with the current SEO trends.

Other benefits include:

  • Secure a good amount of online traffic.
  • Website maintenance.
  • A professional opinion.
  • Return on investment.


SEO consulting services give your website a competitive advantage in search results. 

Strategies like on-page optimization, link development strategy, and competitive analysis will give your consultancy firm an idea of the SEO package they can customize to cater to your needs.

If you are contemplating hiring an SEO consultancy firm, talk to us at Pearl Lemon.

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