Making a business successful has always been challenging (trust me, I know!), and things aren’t getting any easier.
With the explosion of the internet, many people thought greater exposure for their businesses would be a given, but it’s actually just ramped up the competition.
Using professional SEO services – specifically, organic SEO services – you can level the playing field – and even give yourself a leg up on your rivals.
But what exactly are organic SEO services, and why do they matter?
What is Organic SEO?
First things first, you need to understand what search engine optimisation (SEO) is. In super-simple terms, it’s:
“the process of improving your site to increase its visibility for relevant searches.”
Now, obviously, that’s a little general – so let’s get more specific. What about organic SEO? These are the:
“organic methods and strategies used to obtain high search rankings on search engines.”
So the key difference here is the word organic. It basically means that the search engine optimisation methods you’re using aren’t paid for – which contrasts with pay-per-click (PPC) advertising.
How do Organic SEO Services Work?
Organic SEO services are the techniques and methodologies that help to drive traffic and increase visibility. Some typical strategies include:
- Keyword research
Researching the keywords that are relevant for your business gives you a better chance of ranking more highly in search results.
- Content creation
Creating high-quality content engages users, drives traffic and gives you a chance to integrate keywords.
- Website optimisation
Making your website easier to navigate and more enjoyable to use reduces the likelihood of users taking their attention elsewhere.
The most effective organic SEO businesses use multi-layered, complex strategies to achieve the best results.
There are plenty of reasons to go with organic SEO services over PPC options – and don’t worry, we’re not going to make you wait any longer.
Go on! Read on for a few juicy reasons below.
The Organic SEO Benefits You Can’t Ignore
Dinky little businesses and hulking great conglomerates don’t matter which category your business falls into; organic search engine optimisation matters.
We’ve got 4 fabulous benefits for you to enjoy, so get started already!
Are you ready for a jaw-dropping, can’t-believe-what-you’re-seeing type statistic? Great! 89% of shoppers now start their buying process with a search engine. That’s right, using search engines.
If you haven’t realised it already, it’s really, really (really!) important that you have as much visibility on search engine results pages (SERPs) as possible.
Organic SEO services increase your website’s visibility and allow you to take advantage of the droves of rabid shoppers.
Conversely, if you’re leaving this all to chance, you’re certainly going to miss out on potential leads.
You want your potential customers to get their mitts on your products and services, right? Well, how can you expect them to do that if they don’t even know who you are?
The truth is that most consumers are reluctant to try brands they don’t know and trust. To make sure that your business doesn’t fall into the category of “brands that look like they might mug me”, you need to up your brand awareness.
Organic SEO practices are excellent at increasing your business’s exposure, brand awareness, and, soon after, profitability.
Using Your Money Wisely
In the past, the big, bad businesses could crush their smaller competitors using advertising budgets that were out of this world. Today, these businesses still have a considerable advantage, but organic SEO has helped to level the playing field.
An excellent organic SEO service specialist can tailor-make a strategy for your business to help you carve out a place in the market.
Using a blend of on-page and off-page SEO strategies, your prospects moving forward are going to improve exponentially. This laser-focused approach means positive returns without humungous expenditure.
One of the major advantages of organic SEO services is that you get increased value from the techniques the longer time goes on.
Good content can rank highly for months and even years to come, and of course, you can alter and update it to keep up with changing trends.
The more traffic the content drives, the more recognition that search engines will give you – and that means much higher SERP rankings.
What about PPC Advertising?
Business owners want quick results, quick growth, quick solutions. Now, obviously, this is totally understandable. But taking a more considered, sustainable approach yields better results.
Some of the drawbacks of PPC include:
One of the considerable downsides of PPC advertising is the cost of entry. This can really add up. Although costs can be managed carefully with PPC, it’s not as cost-effective because the traffic isn’t sustainable in the long run.
- Long Term Value
When you stop paying for PPC marketing, you lose all of the traffic that you were getting previously. Organic SEO practices help to give your business traffic even once you’ve started spending less on digital marketing.
- Losing Trust
Users don’t like seeing the dreaded word “sponsored” attached to a link – people don’t like knowing that they’re being sold to (don’t tell me what to do!). A higher organic search ranking, conversely, demonstrates credibility, authority, and trustworthiness.
Just the kind of qualities you’d like your business to be associated with, right? Exactly!
Final Thoughts on Organic SEO Services
The bottom line? Organic SEO services can offer you real, long-term growth in a cost-effective manner.
How about a little round-up of what this means for you and your business? You can expect:
- Improved brand awareness
- Greater visibility online
- More efficient spending
- Sustainable performance improvements
- Higher quality leads
Pretty hard to pass up on, right? Explore organic SEO service opportunities and your business will be very thankful for it.