Photo by Firmbee.com on Unsplash Let’s face it, most of us have had our digital experience interrupted with pop-up ads from marketers. It isn’t enjoyable, especially when you are looking to have a seamless experience online. Marketers use these pop-ups as a tool, they are a cost-effective way of informing target audiences about new products …
PPC, including PPC via Google Ads, can be a great way to boost a newer business or promote a new product or service being offered by an established one. Spending too much money on an underperforming PPC Google Ads campaign is one of the frankly, dumbest things a digital marketer can do. Endlessly checking the Google …
10 Costly Google Ads Mistakes You Cannot Afford to Make Read More »
A good digital measurement strategy relies heavily on Google Analytics goals. You’re not getting much value out of Google Analytics if you’re not using goals. But how do you do that, and what options are available to you? Read on to find out. Most website owners whose site is supposed to do more than just …
What Goals are Available in Google Analytics, and Which Should You Use? Read More »
The Google Display Network is the largest contextual advertising network available on the Internet today. It is the storehouse of millions of networks of millions of sites. Advertisers can show their display ads in multiple formats to a range of audiences worldwide using a wide variety of targeting methods. We know it can be daunting, …
The Ultimate Guide to Google Display Network Advertising Read More »
Everything is going great as you prepare to launch your first Google Ads campaign. You’ve researched and then narrowed down your keywords, written engaging and compelling ad text, and even built a great landing page to greet those who click on your ads. But when you check your Google Quality Score, you find out the news …
Understanding Google Quality Score and How You Can Improve Yours Read More »
As you know (we hope) optimizing your conversion rate (CRO) is the process of optimizing your sponsored search ads, landing pages and overall website design to increase your conversion rate. In other words, it should be a part of everything you do in digital space. If you run PPC ads though, getting your CRO right …