When most businesses start thinking about PPC, their initial thought is usually to get into Google Ads. If Google Ads are too challenging (and then can be, not to mention very expensive), they might look at Facebook Ads. Which makes sense, as so many people use one or the other – Facebook or Google – and …
Let’s play a little game. What’s the first thing you think of when I say ‘Michael Jordan’? Basketball right? What about ‘apple iPhone’? Steve Jobs. This automatic association is a result of the successful personal brands these individuals have established for themselves. Your personal brand is made up of the expertise and experiences that define …
In order to get make more sales, you’ll want to generate leads online. Leads are qualified prospects that can become customers or evangelists of your brand. Here is a three-step strategy for generating leads online without having to spend any money on paid ads: Social media content SEO Email Marketing In this blog post, I will go through these three methods …
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Introduction Copywriting is vital for success online in the current digital age. Having great copy is what ties together all of your other digital marketing efforts such as growth hacking, SEO and design. Digital Copywriting can be described as a science as well as an art, of writing for web pages, online ads, social media posts, blogs, email …
The healthcare industry tends to lag behind relative to other industries when it comes to digital marketing in general. This includes SEO for healthcare providers such as doctors and dentists. One reason for this is the strict regulations that determine how patient information is used and stored. However, in today’s world, patients expect to be able to engage with their healthcare …
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In order to get more organic traffic, you’ll need to rank higher in search engine results. After all, the first page of Google gets 95% of web traffic. This post will provide a step-by-step guide to help you to rank higher in search engine results. 1: Understand how search engines work Google is constantly changing their …
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In July 2014, Google began rolling out the local search engine optimisation algorithm. It was first launched in the States, before expanding it to other countries. The intention of this update was to enable local businesses to rank higher in the SERPs when location-focused keywords were used. Ultimately, Google’s mission is “to organise the world’s …
What is On-Page SEO? On-page SEO is the practice of optimising each web page, so that it ranks higher in search engines, and attracts more relevant traffic organically. It’s in Google’s best interest to maximise their user’s experience. They want users to find the pages that ACTUALLY answer their questions and provide them with the information that they …
Should I hire an SEO agency or an SEO expert for my small business? Yes! If you can’t get the results yourself, hire someone to get it done for you. After all, the life of your business is customers, so it only makes sense to pay someone to help you get in front of them. …
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Getting your e-commerce SEO right will get you more organic traffic and have a positive effect on your sales. As a new small e-commerce business, getting more traffic organically, and thus more sales, without risking your budget on advertising is a GREAT start. In order to achieve this, you’re going to need some powerful SEO. Building …
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