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SEO stands for Search Engine Optimization.

Essentially, it is the practice of enhancing the quantity and quality of traffic to your website.

This is done via organic search engine results (Site traffic that comes to your website as a result of unpaid search results. The main reason that SEO exists in the first place).?

Put simply, If you rank highly in the search engine results pages for relevant keywords, you’ll receive more targeted, high-quality traffic.

Furthermore, a site that is fully optimised for SEO will boost your user’s experience.

More search traffic coupled with great user experience can increase your conversion rate.

SEO is a complicated business. It not only covers a huge number of different elements and tactics – Google says it takes over 200 factors into consideration when ranking websites, so there is a lot to cover – but it is also changing all the time. What worked in terms of SEO just twelve months ago often may not any more. And keeping up with all of this really is a full-time job.

SEO consultants are people who make it their business to stay up to the minute in aspects of SEO and then make use of that knowledge to access a client’s current SEO situation and then make solid and actionable recommendations about how it can be improved.

Google was founded in 1998, and yet the beginnings of SEO go back further. Most would say it began a few years earlier, when marketers began using what they then called website promotion, search engine placement, Search Engine Ranking, search engine submission, search engine registration and search engine positioning.

Back then names like Alta Vista, Lycos and Webcrawler, along with Yahoo!, were the search engines of choice and early SEO focused on. Most of the tactics used then are considered black hat or simply downright against every current search engine’s guidelines, but looking back at history can be informative.

A quick glance shows us the following… an average SEO expert charges between $80 and $130 per hour. Further, the average monthly retainer lies somewhere between $750 and $1500 per month. Performance-based SEO is free to start and has dynamic pricing.

Most SEO firms will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you’re getting at 6 months should be considerably less than what you’re getting at 12 months.

An SEO specialist is THAT person who lives and breathes all things SEO. They spend hours and hours reading, listening, attending conferences and even experimenting with various tactics in order to stay ahead of the ‘game’ of SEO. And while that might sound pretty boring to some people, good SEO specialists actually love their work. We know that the Pearl Lemon SEO team does.

An SEO specialist is also the person in charge of implementing an SEO strategy, even though it is unlikely that they’ll do all the work themselves. However, they know where to find the right content creators, how to source the best links, where to find the tech help needed to ensure that a company’s onsite SEO is on point and more.

There’s a fairly simple answer to that question. How badly do you want your business to succeed? No matter what niche you operate in, in the 21st century if you can’t be found easily online – even if your actual business has very little to do with Internet – then you may as well not exist at all.

You could choose to pay for PPC ads of course, but they are expensive and they only serve to get a few extra people to your site. It’s SEO that holds them there, that keeps them coming back because SEO isn’t just about appealing to search bots. Google ranks sites according to how user friendly they are, so everything an SEO specialist does for you is helping your website better serve your human users as well.

Paying for SEO is worth every penny. And we don’t just say that as an SEO company selling its services we say that as a group of people who are able to prove the very real ROI SEO offers to a wide variety of clients every day.

Some people do believe that they can save money by doing their own SEO. But before you decide that ask yourself if you have the time – and the patience – to learn – and keep relearning – all of the ever-changing ins and outs of SEO. And doing all the blog writing, link building, social media marketing and completing dozens more tasks that have to be completed as a part of a good SEO campaign. Chances are you don’t right? You need some help.

SEO is probably more important for a small business than it is for a large one. A large business has the cash to maintain big ad budgets. They often already have an established brand, as well as a track record of success. A small business is still building these things, and while they do they need to get noticed. And an effective SEO campaign is one of the best ways to do that.

When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.