3 Exclusive Tips For E-Commerce SEO To Rank On Page One Of Google
Skyrocket Your Sales With Pearl Lemon ECommerce SEO Services
Whether you operate a standalone e-commerce website or sell on Amazon, eBay, Etsy, Walmart – or both – our team of e-commerce SEO experts have the experience to boost your organic sales traffic, reduce your ad spend and drive more ready to buy customers to your site and product listings while also helping to build your brand.
Let’s talk about growth. Contact us today to learn more.
Our Team of E-commerce SEO specialists are experts in the complete search engine AND consumer optimization of these eCommerce platforms and marketplace accounts.
What To Expect From Working With Our Award-Winning E-Commerce SEO Agency
SEO is a vital component of your e-commerce marketing strategy. Here’s a brief look at our process
Stage 1 – Discovery
You can’t succeed in e-commerce without clear, measurable goals. And that’s the point of our discovery process. We’ll take a close look at your current e-commerce presence to see what’s working and what could be improved. We’ll analyze your store performance metrics, e-commerce marketing, sales management process, user experience and more and explain – in plain English, not marketer speak – what we recommend.
Stage 2 – Goal Setting
Once we have a better understanding of your current e-commerce presence, we work with your team to create updated goals based on your business objectives and our findings. This process plays a key role in determining which e-commerce services your business needs to meet and exceed those goals.
Stage 3 – Strategizing
Using your goals and objectives as the foundation, we’ll pin down exactly which services and changes your online store needs to grow. Together, we’ll look through this list of recommendations and use it to create a tailored e-commerce SEO plan that’s unique to your business.
Stage 4 – Implementation
Finally, we take the agreed-upon eCommerce SEO plan and begin to implement it. However, while doing so, we ensure that these changes won’t adversely affect your existing customers’ online shopping experience. We’ll report back on everything we do and make sure you always remain in the loop.
Your eCommerce Brand Needs SEO Services
Setting up an online store is easy—it’s getting consumers’ attention and turning them into loyal customers that’s hard. With e-commerce SEO services from Pearl Lemon’s dedicated and experienced team, you can maximize reach and transform your store into an online retail powerhouse.
Some Of Our Clients
ECommerce SEO Case Studies
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Intelligent E-Commerce SEO Consultancy For Everyone
Pearl Lemon offers a range of organic eCommerce SEO services designed to understand your customer’s journey better, how they think, what they need, and how they search for solutions.
We use that data while incorporating SEO, content marketing, and more to create and execute effective strategies that guarantee long-term growth and great organic SEO results.
Growing Your Online Store With
For eCommerce SEO to work for you, it can’t be something undertaken with minimal effort. To boost sales with SEO, you’ll need a team in place that’s experienced with eCommerce SEO best practices – not just SEO best practices – and is with you for the long haul, not just for the short term. That team is Pearl Lemon.
E-Commerce SEO Case Study
The Sweat Store, based in Las Vegas, has both a physical and a Shopify e-commerce store. We focussed heavily on their on-page SEO to increase their conversions. We helped them to generate an extra $20k per month!
Furniture Store Pinterest PPC Case Study
Clad Home has been a great client we have worked with to help them increase their sales and conversions while using Pinterest as a PPC platform. We have been able to help Clad Home generate nearly $30,000 in sales within 90 days.
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Ready To Make More E-Commerce Sales?
Speak to our founder & experienced SEO expert Deepak Shukla today if you are ready to take your e-commerce store to another level!
E-Commerce SEO FAQs
So, you have a stunning eCommerce website. It’s visually appealing, easy and efficient to navigate, and is stocked with well-priced goods that are in demand.
Now you just have to attract shoppers to your store. It does not matter if the store is a standalone website or a storefront on a third-party marketplace such as Amazon, Etsy or eBay. If consumers can’t find you, they have no way of knowing how cool your site looks, how great your products are or how valuable your offers. Organic eCommerce SEO offers businesses of all sizes a reliable, proven way to drive traffic to your store so you can show them what you’ve got.
89 per cent of consumers are using search engines to inform their purchase decisions. Effective SEO will drive some of them – the ones interested in the kinds of products you sell – to your store. From there, the sales pitch is up to you.
Yes, as it is a very important part of the overall process. We will help you ensure that every step your customers take on their journey ‘through’ your inventory leads them to the right places, offers the information they are looking for and guides them to the destination you want them to head ultimately; the checkout.
It is, but often it needs to be conducted in a different way to a standard SEO keyword research project. Amazon, for instance, has its own search engine called A3. Therefore an Amazon seller will need to look at how searches work there and in popular off Amazon search engines like Google and Bing. This calls for an additional set of skills that not all SEOs have.
When a potential customer lands on your site and is browsing through your products, they will often have questions. For example, if you are a clothing brand, they may want to know the fit of a specific shirt. The picture alone will not tell them that.
Without a detailed product description that offers them the information they need, it’s probable they will click away to another site, losing you a sale and handing it to your competitor.
Product descriptions are also important for SEO. But they need to be written carefully, and according to the style of the platform, you sell on. You need to include keywords without keyword stuffing and offer the information people are looking for in a clear, concise way.
It’s tempting to use product descriptions from the manufacturer, and they usually have no issue with you doing so. Search engines, and consumers, will though. Google won’t credit you for the content as it is not original, and consumers are likely to be turned off as this kind of copy is usually very dry and boring.
An e-commerce SEO campaign ensures that unique product descriptions are created to avoid duplicate content on all product and category pages. It is extra work and perhaps even an extra expense for e-commerce site owners but is the only way a product’s page or listing will have a chance of ranking well in SERPs.
Absolutely, and it should be updated often with new, engaging content. Blogging is not only a good way to offer search engines more relevant, keyword-optimized content to crawl but also as a way to engage customers as well.
Savvy shoppers seldom purchase a product without knowing how it’s going to work for them. They read the good, the not-so-good, and the downright ugly reviews to make the all-important decision: should I pull out my wallet and take the plunge?
The immediate benefit of reviews is that they can make your future customers feel more confident purchasing from you. The more reviews you have, the more convinced a shopper will be that they’re making the right decision.
Reviews can help increase a store’s online presence, too. Since customer feedback appears on each product’s page, reviews can help pages be found on search engines via unique keywords. And in the case of Amazon, eBay and Walmart, all of which have their own search algorithms that differ from Google’s, reviews are a part of the overall SERPs evaluation.
Reviews help offsite too. If customers share products they’ve reviewed across their social networks, it’s more exposure for those products and your brand.
Did you know that Google’s image search, in itself, is one of the world’s most commonly searched resources when consumers are looking for products to buy? But Google bots can’t ‘see’ images in the way that we can. They have to be told what the image is via alt tags. So image tags must be optimized so that yours show up in search.
Image optimization is important for user experience as well. Images that are poorly optimized will load slowly and display poorly on mobile, two things that your customers definitely do not want.
By now, most website owners are aware that Google prefers websites that load fast and then continue to be fast to navigate as a user clicks through them. This is especially true for eCommerce websites.
But it matters even more for users. They want a fast, easy shopping experience. They don’t have the time or patience to wait around for product pages to load.
We are aware that some of our competitors will not work with certain retailers—adult sites and CBD, for example. We don’t think like that. As long as products are being sold legally, we know that eCommerce SEO will help stores in these and similar niches even if it is a little harder. And we’re here to help.
We’ve seen those too. A lot. These packages are normally cookie-cutter packages that do little to nothing to help your search engines’ website. We’ve even seen these packages hinder eCommerce SEO in the past, for some of them actually build shady backlinks or insert scripts or widgets into your website that Google and other search engines will then punish you for.
This happens in every niche in every city in the world. There will always be competitors only here for the fast/quick buck and don’t care if their website gets penalized. Sadly, some are uninformed and don’t realize the type of SEO they are doing will result in a penalty.
There are some options, our primary recommendation is to ignore them. Google tends to sort these things out and will handle them appropriately. It may take time, but it will happen. In the meantime, focus on your eCommerce website and making the best possible SEO decisions, and you’ll be fine.
SEO ready and SEO optimized are two very different things, especially in the world of eCommerce SEO.
‘SEO ready’ means the website has all the required elements ready to set up for Google, Bing etc. It doesn’t take into account that keyword research won’t have been done, the backlinks won’t be in place, and neither will the content.
You can buy a car in kit form, but if you don’t know how to put it together, it won’t be ready to go. The same is true of an eCommerce website, you can have everything you need to set it up, but SEO will require expertise to get right.
We can. In general, international SEO is a particular area of expertise of ours as our team is a global one. This expertise extends to eCommerce SEO, and we can help you formulate SEO strategies to help your products reach people on a global level and a national one.
We assume you were on a certain website that involves fivers. And the answer is no. High-quality backlinks – the kind eCommerce stores need – take time and patience to build. No one can offer real backlinks at that price. You would be paying for bot-placed links, and all they can do is damage your website’s reputation, sometimes even beyond repair.
Sure. Our initial conversations with clients are no-pressure, no hard sell conversations about how we can help you. Contact us today, and you can speak with Deepak, our CEO, and he’ll answer any questions you have as fully and honestly as he can.
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